Lebron's new campaign: Brace Yourself

This weekend, Nike began teasing the latest campaign surrounding Lebron:



I'm looking forward to the big reveal next weekend 01.18.09. The internet is buzzing about Lebron possibly performing with Lil' Wayne--who's set to perform in the Buckeye state next weekend. However, countdown2lebron.com poses a more likely theme:

Far more likely is that 1.18.09 is the date of the conference championship games in the NFL. LeBron has already filmed footage and its been speculated that he is going to make an announcement about his desire to play football.

According to some photos floating around (see below), this seems the far more plausible explanation:



Hat Tip: Countdown2Lebron.com