Guilty Pleasure

I gotta give it to JC Penney, their Breakfast Club homage commercial is actually pretty good. As I've learned from Dr. Vincent Blasko's ASU Marketing 395 podcasts (which I'll write more about next week), good advertising has a pythagorean theorem:

attention + benefit = creativity (get it? a+b=c)

To further underscore morganobrien.com's ability to capture the essence of original ideas, the Web is brimming with similar praise, like that shown here, here and here, all highlighting the ad's spot on job at capturing the essence of the movie.

And even though people online have wondered if NFG stands for No F'ing Good instead of New Found Glory, their upbeat/updated cover of the Simple Minds 80's hit (which was written specifically for the movie) is on point.